David Beckham to Promote Haig Club Whisky in Seoul

David Beckham will be in Seoul next Wednesday for a promotional visit of his new whisky brand Haig Club according to Diageo Korea. The single-malt whisky, developed in a partnership with Diageo and Simon Fuller will be showcased at a luncheon and press conference as part of the promotional world tour.

The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller will now be available in bars, restaurants and retail stores in the United Kingdom and rolling out in the next few weeks in China, South Korea, Vietnam, Malaysia, Singapore and the United States, expanding to additional markets in the near future. The brand will also now be available in duty free shops globally following its exclusive release period in the UK and a limited number of duty free stores earlier this year according to a press release from the company.

The whisky has been described as a light and sweet grain whisky created to open the world of whisky to a new group – those who don’t think they like whisky which goes fantastic over ice, in long drinks or in short cocktails.


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