The Hilton Busan in Gijang-gun has been rebranded into the “Ananti Hilton”.
Ananti announced the rebranding earlier this week and changed the name to add brand power that “represents Korea beyond Busan”, reflecting the concept and philosophy of Ananti.
The five-star Hilton Busan opened in July 2017 at Ananti Cove. While the building and its facilities are owned by Ananti, the hotel is run by Hilton.
Despite the name change, Hilton will remain in charge of the hotel.