Holiday Hanbok? Young People Say “No Thanks”

For all the hoopla expats hear of the Hanbok, the traditional costume of Korea, young Korean’s seem to have no interest in wearing it themselves.

According to a study done last year by Professor Suh Kyung-duk, a leading promoter of Korean culture at Sungshin University, 84.7% of 300 Koreans in their 20s and 30s surveyed had no intention of wearing the Hanbok during the Lunar New Year’s holidays.

Reasons included “it’s not comfortable, “it’s expensive”, “it’s hard to take care of” and “it’s not fashionable”.

The South Korean Ministry of Culture, Sports and Tourism made “Hanbok Day” to encourage South Korean citizens to wear Hanbok in 1996 due to its falling popularity among youth.

Image: ktoo.org

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Haps Staff
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