Global technology brand Infinix has named Yuna of K-pop group ITZY as its first global ambassador, marking a new phase in the company’s international branding strategy.
The announcement coincides with the worldwide launch of Infinix’s flagship Note 60 Series.
Infinix said the partnership reflects its brand philosophy, “Joy Tech, Beyond Limits,” which emphasizes creativity, individuality and innovation. Yuna will represent the brand globally, promoting its message of confidence and bold self-expression.
Yuna expressed excitement about the collaboration, noting that both she and the brand share a belief in positivity and authenticity. Infinix stated that her image aligns with its focus on flagship performance, design refinement and ongoing technological advancement.
The Note 60 Series represents Infinix’s move into the global premium smartphone segment. It is the company’s first Note model powered by Qualcomm Snapdragon technology and features design collaboration with Italian firm Pininfarina, along with audio technology from JBL.
Founded in 2013, Infinix operates in more than 70 countries across Africa, Latin America, the Middle East and Asia, offering smartphones and a growing range of smart devices.
