Korean Skin Care ‘Cutting-Edge in USA’ Says Wall Street Journal

Being a guy, I don’t know much about skin creams and lotions, but no one in this country can avoid noticing the plethora of stores selling them.  We also know that for those of us here teaching, most of our female students seemingly can’t live without skincare products.

Now, according to an April 6 article in the Wall Street Journal entitled “K-Beauty: The Exhausting Skin-Care Regimen that May Be Worth the Effort,” a woman is in the leading 1% of skin care practitioners if she follows the latest methods coming from this peninsula.

What writer Dana Wood marvels at is the extreme exoticism of Korean skin care ingredients, which include slime from snail tracks, bee venom and starfish extract.

Despite the apparent strangeness of these elements — or because of them? — products from Korean firms like Tony Moly have acquired “a certain gentle, nature-meets-technology ethos” in the past 18 months.

Whether these products are effective is not something I’m going to test, but apparently many American women are finding them so.  Therefore, perhaps it’s time to add skin care products to the list of glamorous Korean exports that has been growing in this century.

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Hal Swindall
A California native, Hal Swindall received his PhD in comparative literature from UC Riverside and has wandered East Asia as a vagabond prof ever since. He teaches English conversation, writing and presentation skills at Woosong University in Daejeon.

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