Powerful Billboard in Seoul Puts You at Center of Child Abuse Problem

An interactive billboard in Seoul features two silhouettes. One is that of a child and the other of a man threatening him with a bottle.

In front of the billboard there is a light that allows passersby to step in between the two –a symbolic, yet powerful recognition of the problems of child abuse.

The text atop the ad reads: “Child abuse, you can prevent it.

When a passer-by decides to step into the scene, a superhero-like logo appears on their shadow with an emergency number (112) along with this message: “Report to become a hero for children.

(Images Via Demilked)


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